ORA Land has introduced BluBay, a new luxury development spanning 60 acres in Karjat, Maharashtra, aimed at individuals looking for second homes, villa plots, and investments centered on lifestyle within the growing Mumbai Metropolitan Region. This launch coincides with the rapid infrastructure developments in the Mumbai 3.0 corridor, including the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and the expansion of the Navi Mumbai Metro, all of which are set to enhance connectivity between Mumbai and emerging areas.
Karjat is increasingly becoming a hotspot for second-home buyers and investors due to its proximity to Mumbai, its natural environment, and more affordable entry prices compared to established property markets in Mumbai. BluBay is designed to feature 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The project is rooted in ORA Group’s “#T60Life” concept, promoting a lifestyle destination roughly 60 minutes from Mumbai.
The development is being marketed particularly to Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC), where there is a strong interest in Indian real estate as an investment. ORA Land noted that buyers are increasingly seeking developments that offer a mix of potential long-term property value with recreational, wellness, and nature-focused amenities. Unnati Varma, Director of ORA Land by ORA Group, highlighted that the evolving infrastructure in the Mumbai region is reshaping how NRIs assess property opportunities, leading to heightened interest in emerging destinations that provide both connectivity and lifestyle advantages.
Additionally, the BluBay project has been promoted through a partnership with Indian cricketer Suryakumar Yadav, who acts as the brand ambassador for the #T60Life campaign. This campaign emphasizes themes of wellness, balance, and lifestyle. ORA Land anticipates that Karjat’s strategic position within the emerging Mumbai 3.0 corridor will boost its attractiveness to buyers seeking residential and second-home options outside the established Mumbai locales.
For more details, interested parties can reach out to Parth Gohil at ORA Land or visit their website at https://blubay.in/.
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